Certainly there are some industry faves to rely on. But to be sure of what you're looking at, compare your swatch first to to whatever else is in the room (another paint colour, a sofa...). When you hold it up to your gold sofa, does the white suddenly look pink? If so, move on.
White will just look white, until you compare it to other colours or other whites.
3 Benjamin Moore top picks:
Also White Dove designed by: Jeffrey Bilhuber
Benjamin Moore Cloud White CC-40
This is also a great colour for painting furniture.
from Style at Home June 09
Benjamin Moore Decorator's White OC-20
Notes on White from Apartment Therapy:
Free online design tools are numerous. Many are easy to use and quite helpful; others just provide a large dose of e-frustration. Here is my recent discovery that seems simple and fun:
Imagine you're out on a hike and just ahead, between the salal and oregon grape, you spot fiddleheads in the perfect green for your living room. You take a snapshot with your iPhone or Blackberry. Then, using Sherwin-Williams' ColourSnap app, you receive several suggested fiddlehead-inspired paint colours.
Free & Easy download: www.sherwin-williams.com
When in doubt, call Fitz & Suko Interiors to choose for you!